Knock On This

For as long as she can remember, Loren Waldron has used the phrase “knock on wood” whenever she’s wished for an extra bit of luck. Then, one fateful day, as she was about to leave on a road trip and uttered those words in the hopes of good traffic, there was no wood to be found anywhere in sight. “I was surrounded by a sea of plastic, so I just knocked on my head,” she recalls.

Well, here’s what happens when you call on the luck gods but don’t follow through: Loren found herself sitting in bumper-to-bumper traffic for six hours, in what should have been an easy three hour drive. From that day on, Loren talked about creating a piece of “knock on wood” wood for herself—something that she would always have in a pinch. At first, she would mention it almost as a joke, but as more and more friends told her what a great idea it was, she finally decided last May to make it a reality by creating the perfect little wooden accessory and launching www.knockonwoodwood.com.

Knock on Wood wood is comprised of a circular piece of wood that’s two inches in diameter and attached to a metal key ring. It’s small enough to carry in your pocket, clip to a belt, or carry on your keychain. But what makes it special is the fact that each one is individually crafted by Loren. “No two are alike, because I brand the wood myself, so every piece always comes out a bit differently,” Loren says, hoping that this personal touch will bring that extra bit of good luck to the new owner.

So has Loren’s luck changed since she began creating these lucky charms? “We’re moving and I can’t tell you how many times I knocked on my own Knock on Wood wood when we got the offer for our place, until now, two weeks before closing that everything would work out and the sale would go through. Now I’m knocking on it with hopes to find the house of our dreams shortly! I find an occasion to knock on wood almost daily and while I’m not sure that it has changed my luck, I haven’t run into any bad luck since I began creating it, so I guess it’s doing its job!”

To buy a piece of Knock on Wood wood, click HERE.

–Kevin